![]() ![]() ![]() On social media, Ríos promised to open our eyes, offering himself as a guide to help distinguish real food from processed products and encouraging us to participate in his crusade by joining the realfooder army made up of people who eat, well, “real food.” This army would be going into battle against those not yet enlightened – the fakefooders as he called those who continued to consume processed fare, as well as the big guns of the processed food industry who had created an illusion like that generated by the robots that enslave humanity in the 1999 cult movie The Matrix. The apocalypse was near, but not inevitable. In 2017, he included the media among those propagating the idea that “there are no good or bad foods,” warning that ultra-processed products should not be promoted “even in moderation” while pointing out that the discourse diminishing the perception of the risks of processed products is put out there to increase sales. “Ultra-processed foods are slowly killing us because people consume too much of them and don’t know what’s in them,” he said in an interview in 2019. He flagged up the immense power of the food industry that would go to any lengths to ensnare us with harmful products in order to feed the insatiable appetite of its executives and shareholders. The signs of an apocalypse were everywhere: on supermarket shelves, billboards and vending machines. Like many gurus before him, Carlos Ríos, a 31-year-old from Huelva in southern Spain, won his iconic status in the world of nutrition with predictions of doom. ![]()
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